RESOURCES

Practical thinking for complex deals.

Short, useful observations based on real enterprise sales patterns.

01

Your CRM says 90%. Here's why I don't believe you.

Forecast confidence is not evidence. Six questions that reveal whether your “90%” opportunity is actually qualified.

Article coming soon
02

Your champion isn't a champion just because they like you.

How to distinguish a friendly stakeholder from someone who can actually sell your solution internally.

Article coming soon
03

Decision Process vs Decision Criteria.

Why knowing what the customer wants and knowing how they'll decide are two very different things.

Article coming soon
04

The most dangerous sentence in enterprise sales.

“We're the preferred supplier.” Why that statement should trigger more questions, not celebration.

Article coming soon
FREE

The 20-question Enterprise Deal Scorecard

Pressure-test your opportunity in under 10 minutes.

Take the Score