FREE / SELF-SERVICE
Enterprise Deal Score
20 questions to pressure-test your opportunity in under 10 minutes.
- Deal health indicators
- Risk indicators
- Evidence vs assumption
- Recommended next actions
INDEPENDENT DEAL STRATEGY
Is your biggest deal actually as healthy as your CRM says it is?
Independent deal reviews for complex commercial and public sector opportunities — identifying qualification gaps, stakeholder risk and the actions most likely to move the deal forward and increase your win probability.
Built around proven, practical sales thinking and more than two decades of enterprise sales experience.
Illustrative Enterprise Deal Score
An example of how a complex opportunity can be assessed across the key dimensions that influence deal health.
Illustrative example — not a client engagement.
ENTERPRISE DEAL SCORELIVE
72/ 100
DEAL HEALTH
Key riskDecision process not yet evidenced.
WHY LARGE DEALS STALL
Hard work isn't the same as deal health.
Complex opportunities rarely fail because the salesperson didn't care. They fail because something important was assumed rather than proven.
01 · Business case
Is the customer’s reason for change compelling?
02 · Stakeholders
Do we understand who matters and why?
03 · Decision process
Do we know how the decision will actually be made?
04 · Champion
Do we have someone inside who can genuinely mobilise the deal?
05 · Competition
Do we understand the alternatives, including doing nothing?
06 · Commercial value
Is the value compelling enough to justify investment and change?
THE FRAMEWORK
Turn deal intuition into evidence.
Enterprise Deal Lab combines proven, practical sales thinking with a simple evidence-based scoring model. The goal isn't a pretty methodology slide. It's a clearer view of what you know, what you're assuming and crucially, what needs to happen next. Welcome the sales gaps.
Try our 20 question scorecard →100
Enterprise Deal Score
20 questions scored from unknown to confirmed.
THREE WAYS TO USE THE LAB
Start small. Go deeper when it matters.
£249 · ONE-OFF
Independent Deal Review
A structured second opinion on the deal that matters.
- Independent assessment & deal health
- Material risks & qualification gaps
- Assumptions to challenge
- Priority actions & customer conversations
£595 · MONTHLY
Enterprise Deal Desk
Ongoing independent deal strategy support for enterprise sales professionals.
- Up to 3 Independent Deal Reviews/month
- Ongoing asynchronous deal strategy support
- Stakeholder, competitive and close-plan challenge
- Entirely virtual
WHEN THE DEAL MATTERS