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ENTERPRISE DEAL LAB

Privacy Notice

Last updated: 23 August 2026

Enterprise Deal Lab respects your privacy and is committed to handling personal information responsibly. This notice explains what information we collect, why we use it, who we may share it with, how long we keep it and the rights available to you under UK data protection law.

1. Who we are

Enterprise Deal Lab provides independent sales deal assessment, deal review and ongoing deal strategy support. For the purposes of UK data protection law, Enterprise Deal Lab is the controller of personal information collected through this website and in connection with our services.

For privacy enquiries, requests or complaints, please contact us through the Contact page.

2. Information we may collect

Depending on how you use the website or our services, we may collect:

  • your name, business email address, telephone number, job title and organisation;
  • information you submit through the Enterprise Deal Score, enquiry forms or service onboarding;
  • commercial information about sales opportunities, including deal value, stage, customer context, stakeholders, decision processes, risks and your own assessment of an opportunity;
  • documents or other material you choose to provide for a review;
  • billing, transaction and payment-status information where paid services are used; and
  • limited technical information associated with use of the website, such as device, browser, IP address and essential security or hosting logs.

Please avoid submitting personal information that is not reasonably necessary for us to provide the service. In particular, do not provide special category or highly sensitive personal data unless we have specifically agreed that it is necessary.

3. Information about other people

Deal information may refer to customer stakeholders, colleagues or other individuals. If you provide personal information about another person, you are responsible for ensuring that you are permitted to share it with us and that you do not provide more information than is reasonably necessary for the review.

4. How and why we use information

We use personal information to operate the website, provide scores and requested services, respond to enquiries, administer customer relationships, take and reconcile payments, prepare deal reviews, provide ongoing Deal Desk support, maintain security, keep appropriate business records and comply with legal obligations.

Our lawful basis will depend on the activity. We generally process information because it is necessary to take steps at your request or perform a contract, because we have a legitimate interest in operating and improving a professional services business, or because we must comply with a legal obligation. Where consent is the appropriate basis, you may withdraw it at any time.

5. Automated scoring

The Enterprise Deal Score uses the answers supplied to calculate an indicative deal-health score. It is a diagnostic aid, not an automated decision about an individual and does not determine access to employment, credit, insurance or another similarly significant service. Paid deal reviews add human judgement and analysis.

6. Who we share information with

We may use trusted service providers to host the website, process forms, store business information, provide communications, process payments and support the secure operation of the service. They may process personal information only as needed to provide those services. We may also disclose information where required by law, to professional advisers where reasonably necessary, or in connection with the establishment, exercise or defence of legal claims.

We do not sell personal information.

7. International transfers

Some technology providers may process information outside the UK. Where UK data protection law requires safeguards for an international transfer, we will rely on an appropriate lawful transfer mechanism or other permitted safeguard.

8. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including providing the service, maintaining appropriate business and tax records, dealing with queries or disputes and meeting legal obligations. Deal-review material will be periodically reviewed and deleted or anonymised when it is no longer reasonably required.

9. Security and confidentiality

We take reasonable technical and organisational measures to protect information against unauthorised access, loss, misuse or disclosure. Customers should nevertheless avoid submitting information that is unnecessary for the engagement, including passwords, security credentials or unnecessarily sensitive personal information.

10. Cookies and similar technologies

We may use cookies or similar technologies that are strictly necessary for the website to function and remain secure. If we introduce analytics, advertising or other non-essential technologies that require consent, we will provide appropriate information and consent controls before using them.

11. Your data protection rights

Depending on the circumstances, UK data protection law may give you rights to ask for access to your personal information, correction of inaccurate information, deletion, restriction of processing, objection to certain processing and transfer of information you provided to us. Where processing is based on consent, you can withdraw that consent.

To exercise a right, contact us through the Contact page. We may need to verify your identity before acting on a request.

12. Complaints

Please contact us first if you have a concern so that we can try to resolve it. You also have the right to complain to the UK Information Commissioner's Office (ICO), the UK's data protection regulator.

13. Changes to this notice

We may update this notice as the service, technology or legal requirements change. The latest version will be published on this page with an updated date.